What do Amazon’s “1-Click” Shopping, the Apple brand, and Conan O’Brien’s Team Coco Digital, LLC all have in common? Their owners had the foresight to seek the expertise of an Intellectual Property (IP) attorney. It’s an easy misconception that only intricate, multi-million-dollar creations require legal intervention. After all, recent technology has made the patent process (one of several roles of an IP attorney) more accessible. Be that as it may, accessibility isn’t an indication that the scope of the intellectual property laws has narrowed. It only presents the inventor with another option and is no substitute for good sound legal advice and having the peace of mind of knowing that your rights are properly protected.
Some instances of attorney intervention are obvious, such as when someone has violated your patent with unauthorized use of your idea. Other instances are not as clear cut.
Are you unsure whether or not you have an original process or product? Perhaps you’re involved with the Information Technology industry and need to create a licensing agreement. Has someone used your name, voice, or likeness in an advertisement without your permission? In our next installment, we’ll delve into the importance of a trusted, knowledgeable resource to guide you through this process.
Protecting your intellectual property can add value to your brand in the marketplace. This is especially important if you are operating virtually over the Internet or have a multi-state ‘bricks and mortar’ presence.” Your idea, service, or product becomes recognizable over time with your marketing efforts. It would be unfortunate if you wasted your blood, sweat, and tears on your business venture to find out someone else has already protected what you thought was your unique invention. Suffice to say, research and idea protection should come ahead of guerilla marketing tactics.